Comparing top affiliate tracking solutions: FirstPromoter vs Rewardful vs PartnerStack vs LeadDyno
July 11, 2025
Finding the right affiliate tracking software is the first step to grow through partnerships.
In this article, we’ll compare four options: FirstPromoter, Rewardful, PartnerStack, and LeadDyno.
We’ll be focusing on the ease of setup and essential features you need when tracking affiliate marketing results.
Key Takeaways
- 1FirstPromoter is ideal for SaaS: easy to set up, powerful tracking, and built-in email automation.
- 2Rewardful and LeadDyno are great for beginners, but may fall short as your program grows.
- 3PartnerStack fits complex ecosystems but can be too heavy (and pricey) for simple SaaS needs.
How these tools compare
FirstPromoter
FirstPromoter is built for SaaS businesses. Setup is straightforward, especially with integrations for billing platforms like Stripe, Paddle, and Chargebee.
It offers powerful reporting, including over 18 detailed metrics, built-in fraud protection, integrations with platforms such as HighLevel, Ghost, Clickfunnels and more.
Affiliates enjoy flexible tools like customizable coupon codes, which they can manage directly in their accounts. You can even assign multiple tracking codes to a single affiliate.
The new v2 revamp makes it a user-friendly platform filled with features you actually need.
Plus, it's also one of the few affiliate tracking solutions that integrates email marketing automation.
Rewardful
Rewardful keeps things simple. It’s especially easy to set up for Stripe.
It offers basic reporting. This is enough for early-stage programs, but limiting as your business scales.
Customization options are minimal, particularly around the affiliate dashboard and the sign up page.
It's important to note there's no email marketing automation with Rewardful. So you will need a third party app to inform and engage your affiliates though emails.
PartnerStack
PartnerStack is designed for large-scale partner ecosystems. So plans start at $500+ per month.
While its flexibility is great for enterprises, it comes with a steep learning curve, and the setup process might require onboarding support.
Direct integrations with 3rd-party platforms such as Ghost, Highlevel, Clickfunnels, Dropfunnels, Thinkific, Samcart, Kartra are missing in PartnerStack, as opposed to FirstPromoter.
One key feature is access to the marketplace, but this means sharing affiliates with your competitors.
LeadDyno
LeadDyno caters to a wide range of industries, including SaaS. Being one of the oldest platforms, the interface may seem outdated.
It's important to note there's no automated tracking for refunds. And you can't add multiple tracking coupon codes per affiliate, unlike when using FirstPromoter.
Reporting includes standard metrics but lacks the depth and customization available in platforms like FirstPromoter. While LeadDyno covers the essentials, advanced SaaS use cases may require more flexibility in tracking and data analysis.
Where each tool stands out
FirstPromoter offers a good mix of simplicity and powerful features. It supports advanced tracking, detailed reports, and flexible options. So it’s a great choice for SaaS teams who want strong results without the extra hassle.
Rewardful works well for smaller SaaS startups needing a quick, affordable solution.
PartnerStack shines in complex ecosystems. That said, the platform may feel heavier than necessary for straightforward SaaS affiliate programs.
LeadDyno is easy to get started with and covers the basics well. It’s a great option for those early in their affiliate journey, though growing SaaS businesses might eventually outgrow its capabilities.
Choosing the right affiliate tracking platform depends on your company’s size, needs, and growth plans.
If you're just starting out, tools like Rewardful or Leaddyno can help you launch quickly. But as your program matures or if you're a SaaS business aiming for long-term, scalable results, you’ll need more robust tracking, deeper insights, and cleaner data.
That’s where FirstPromoter stands out.
